With the popularity of Facebook you have most likely come across the “Like” button in your internet travels. You have probably used the “Like” button before on either Facebook itself or another of your favorite sites. Once you Like a page or post you will see updates sent to your status feed.
Now imagine that you are a business owner, each time someone “likes” your site you can send updates to that person without having to gather email addresses or compose newsletters. You can send out quick updates through Facebook to keep your fans engaged. Putting a “Like” button on your website can dramatically increase the number of fans your website has.
If you’re a new business to Facebook your initial reaction to your fans may be to try to sell them something. While this can work from time to time, most people don’t want to be sold while on Facebook. Offer good information, engaging questions, polls or other fun things for your fans to do and they will likely remember you when they are ready to purchase. You can offer specials or sales from time to time just be sure not to over-do it.
Just recently Facebook also launched the “Send” button paired with the “Like” button. This allows a user to send your page directly to anyone in their contact list on Facebook. The potential for the Send button is immense as your users can be a sales force for you. Your fans can suggest the page to their friends without having to be on Facebook’s website.
Need help with understanding how Facebook works or installing Facebook code in your website? Contact Reynolds Design Studio today.